Collection: British Institutional

What are the essential characteristics of an archetypal British book face? Times New Roman, commissioned by The Times newspaper in 1931, has become the most famous exemplar. British Institutional takes cues from Times Extra Heavy Condensed 332, other prototypical 20th-century serifs like Perpetua, and the British signwriting tradition. Aspects that appear to typify the archetypal British serif typeface are
shorter bracketed serifs, a medium stroke modulation, and the Times Titling’s more condensed proportions. Institutional British is a versatile workhorse suited to both long texts and headlines. The Book weight is both economical with space and easy on the eye, while the heavier weights are more tightly spaced for use at larger sizes.